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September 1998
National Attitudes towards Antibiotic Treatment of Colds and Flu
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Summary of Consumer Health Information Centre survey (Sept 1998)

The following survey results were obtained through a Gallup poll conducted in the weeks after the Government's recommendations on restriction of antibiotic use for colds and flu.

  • One in four of the population of England, Scotland and Wales (26%) ask their doctor for antibiotics when they have a bad cold or flu.
  • Of those asking their doctor for antibiotics, those in age group 16-24 are more likely to ask when they have a bad cold or when they have flu.
    • Results suggest that the request for antibiotics to treat a bad cold or flu is not due to a lack of confidence in self-medication but
      ­ over half (55%) said this was because they wanted to get better quicker
      ­ a fifth (21%) said this because they believe that antibiotics work
  • The motivation also varied with age
    • the 16-24 age group are more likely to ask for antibiotics because they want to get better quicker (72%)
    • the 65+ age group are most likely to ask because they believe antibiotics work (29%)
    • Those in social group A/B are more likely to ask for antibiotics when they have a bad cold than those in groups C2 and D/E.
    • Key regional breakdowns:
      ­people in Greater London are more likely to ask for antibiotics when they have a bad cold (26%) than those in the rest of England, Scotland and Wales (average 19%).
      ­people in SW and Wales are less likely to ask for antibiotics when they have flu (15%) than those in rest of England and Scotland (average 20%).
   
Notes for editors
  The Gallup Organization conducted 2054 telephone interviews with a representative sample of British adults aged 16+ between the 18th and 23rd of September 1998. Quotas were set for region and the sample was weighted to the known profile of all adults. There is a margin of error of 2.2%.
   
For further information please contact:
 

Karen Kelshaw
Consumer Health Information Centre
tel: 020 7421 9314
fax: 020 7421 9317
email: karen.kelshaw@pagb.co.uk

Pam Prentice
Doctor Patient Partnership
tel: 020 7383 6144
out of office hours: 0780 3399826
email: pprentice@bma.org.uk

Marianne Smith
Doctor Patient Partnership
tel 020 7383 6828
fax: 020 7383 6966
email: msmith@bma.org.uk

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